Leica lenses are great, but this is ridiculous. As reported in my world by ShutYourAperture.com, Leica has built a lens (and a prototype) that was commissioned by a sheik from Qatar that cost almost $2.1 million dollars. The 1600 5.6 lens should be enough to photograph anywhere in Qatar from the center (I kid…sort of. It’s a small country and this is a BIG LONG lens) and may have the distinction of being the first lens that will be photographed more often than it’s used to photograph.
It’s rumored that Mercedes-Benz and Brooks Brothers have been tasked, respectively, with constructing a padded moving van, and a backpack capable of being worn by four able-bodied men simultaneously…total cost $167.4 million. Qatar’s Public Works are currently installing permanent concrete-reinforced monopods with rotating lens cradles at every picturesque point in the country.
For the wealthy in Qatar, Sheikh Saud Bin Mohammed Al-Thani is now booking portrait sessions at $150,000/hr. His main selling point is that he and his clients can both be at home for the shoot as long as there is a clean light of sight. I’m wondering if his marketing campaign “I’ll shoot you from here” is going to be effective.